With summer well and truly drawing to a close and Autumn winds of change heading our way, Company Secretary Daphne Butler takes a moment to reflect on the chance for holidays and the Blue Oceans being aimed for in the business arena.
You could be forgiven for thinking that virtual desktops, holidays, blue oceans and Citrix have little in common, but, as so often, there is more to it than initially meets the eye.
In this rapacious, unpredictable recession year, I’ve only managed to squeeze a bare couple of weeks away, and even that was time-sliced with business meetings on the outbound and return journeys.
Blissfully rested, we waved goodbye to a small town in northern France on a sunny Monday morning; a contrast that could not have been more poignant when Dover greeted us with sullen seas, grey skies and persistent rain. We were headed, flanked by bumper-to-bumper mostly articulated lorries, for an overnight stop in Beaconsfield and the Citrix Partner event the following day in nearby Chalfont St Giles.
The Citrix HQ building is enviable, set in Chalfont Park and shielded from the persistent traffic noise of the busy south-east by banks of trees and a golf course. Inside it is as serene and well-managed as a discrete five-star hotel. After coffee we were ushered into a small cinema-style lecture theatre and then followed a couple of fascinating hours (plus by way of a bonus a masterclass in how to present a client event).
In a nutshell, Citrix have made a Business Software step-change, and alongside XenApp, their server hosted applications software, have released XenDesktop which serves the entire desktop to each client machine, in fact it can serve different desktops depending on the requirements of the client user. Clever n’est-ce pas?
To achieve this Citrix identified the following business drivers:
- The tough economic climate is driving cost reduction
- Security is imperative to protect intellectual property and data on the move
- Increasing trend to a distributed workforce accessing company systems using a wide range of static and mobile devices
- The traditional desktop model is insecure, inflexible and hard to manage
- Increasing migration to Windows 7 operating system and 64 bit ushering in new application versions
Installation of Citrix Xendesktop addresses all of these drivers, and AtlasBusiness are eager to help you achieve successful adoption. The success indicators for hosted virtual desktop worldwide are huge with the market predicted to surpass $65 billion in 2013.
What might you ask has all this to do with blue oceans – since we have only mentioned grey ones up till now?
Blue Ocean Strategy is to be found in a book of the same name by Professors Chan Kim and Renee Maugorgne. It has been translated into more than 40 languages; is taught as the major strategy at leading business schools; has sold more than 2 million copies.
The book proposes a business strategy for success based on the following logic:
- Industry condition can be shaped
- Create a quantum leap in buyer value to dominate the market
- Go for the mass of buyers and willingly let some existing customers go. Think in terms of embracing key customer value commonalities
- Think free from a company’s existing assets and capabilities. Ask, what if we start anew?
- Think in terms of buyers’ solution even if that transcends the industry. Seek to solve buyers’ major bottlenecks/chief compromises in using the products/services of the industry.
For more information about Business IT Solutions visit http://www.blueoceanstrategy.com/; http://www.citrix.com/; http://www.atlasbiz.com/
Telephone 0333 666 330
Or Email customerservice@atlasbiz.com
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